Apr 26, 2016 sally hogshead, new york times bestselling author and keynote speaker, discusses the difference between her original version of fascinate, and the newly revised and updated fascinate. Your 7 triggers to persuasion and captivation, has been translated into 14 languages, with praise from thought leaders such as seth godin and tom peters. Com book its not your customers job to know what makes you different. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. You already know how you see yourself and the world.
The 7 advantages of fascination from genius network duration. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when shes done. So far, ive listened to the complete audio book twice, and the application section four times. Sally created the fascinate system after working as a copywriter and creative director for the worlds most loved brandsincluding nike, coca cola, mini cooper, and godiva. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. How the world sees you free summary by sally hogshead. Fascinate, revised and updated by hogshead, sally ebook. I found the f score brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers. The book s conclusions are putatively supported by research done with 1,000 generation x professionals. Reincorporated from hogshead media to fascinate, inc. Download and keep this book for free with a 30 day trial. Do you know how to fascinate lessons from sally hogshead. Innovation, passion, power, prestige, trust, mystique and alert.
In this remarkable presentation, sally hogshead will reveal why fascination is your new weapon in the battle for your customers attention. In 2006 sally began her research on fascination, including a groundbreaking national study by a global market research firm kelton research. Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. Once you know what makes you valuable to others, you are more authentic and confident in manner. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Better yet if the book is both applicable to marketers and in interesting read. Discover your highest value through the science of fascination. Love sally hogshead and her wisdom and her passion for this topic. Fascinate f score test after watching how to fascinate sally hogshead i was fascinated and curious about the seven fascination triggers.
No more boring meetings sally hogshead, member, speaker. Learn more about the fascinate system from the internationally acclaimed and bestselling books by sally hogshead. Access a free summary of fascinate, revised and updated, by sally hogshead and 20,000 other business, leadership and nonfiction books on getabstract. Everyday low prices and free delivery on eligible orders. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Tired of traditional psychology tests that focus on how you see the world. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a. This book was built around the fscore test, now abridged and targeted towards professionals. Sallys book gives you the tools, clarity and positioning to own your brand. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. To explore and explain fascination s irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary. Your 7 triggers to persuasion and captivation kindle edition by hogshead, sally.
Written by sally hogshead, narrated by sally hogshead. I purchased sally s book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. She helps you identify your specific, powerful fascination advantages your most effective personality traits and explains how best to present yourself to others based on those advantages. Highly enjoyable look at what has grabbed people through the ages. With examples that are both down to earth and delicious, hogshead reveals the 7 emotional triggers you can use right now to create buzz not static with your audience. Sally wrote a book on radical careering in 2005, her book on personal branding as she calls it. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in. In a future post, ill share with you an example from someone i find incredibly fascinating and why thats so. How to fascinate with sally hogshead, orlando, florida. Fascination is really about remembering who you are. Fascinating is in the eyes of the beholder, and everyone can wield its power, says sally hogshead, ceo and founder of fascinate, inc. It measured how people interact with brands, and the different communication styles humans respond to.
Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Find out more about creating fascinating messages at. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. In fascinate, author sally hogshead helps us realize our potential for fascination. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Your 7 triggers to persuasion and captivation ebook. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. This morning i took the fascinate test, created by sally hogshead, ceo of fascinate, inc, and author of new york times bestseller how the world sees you. How to fascinate sally hogshead linkedin slideshare. She started working as a copywriter at an advertising agency and started her own agency in venice beach, ca when she was 27 years old. Read fascinate online by sally hogshead books free 30day. Fascinate, revised and updated audiobook sally hogshead. Sally s book gives you the tools, clarity and positioning to own your brand.
The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. I quote this book so often i deserve a referral bonus. Fascinate, revised and updated sally hogshead hardcover. Read fascinate by sally hogshead for free with a 30 day free trial. Btwjust a heads upi will be doing a free webinar titled fascinating inspiring u. Discover your highest value through the science of fascination once you know what makes you valuable to others, you are more authentic and confident in manner. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. How the world sees yousally hogshead summary introduction in how the world sees you, sally hogshead presents an empowering guide to discovering ones unique arche type. Now sally is launching, that take her system of 7 triggers even further. She combines elements of psychology, sociology, neurology and illustrates with terrific stories.
In 2010, harpercollins published hogshead s book, fascinate. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Think and grow rich by napoleon hill how to fascinate by sally hogshead vote now.
Unlocking the secret triggers of influence, persuasion. The science of fascination is based on hogshead s decade of research with. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Sally hogshead how to fascinate episode 574 youtube. Sally hogshead is an advertising expert who has appeared various times on nbcs today show and is a frequent contributor to the new york times. Youre not going to take continue reading fascinate. It focused on using her research into what she then called the fascination triggers and using them to market products and services. What triggers fascination, and how do companies, people, and ideas put those triggers. In 2010 sally hogshead wrote a book called fascinate. The worlds first personality assessment rooted in branding the f score test debuts as a free social media engagement tool around the books launch. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers.
The fascinate test is based on a commissioned study by kelton global. The fascinate test was created by new york times bestselling author and worldclass branding expert, sally hogshead. Sally hogshead is a force to be reckoned with an energetic speaker and educator, with a powerful angle on what motivates people to take action. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Joe polishs genius network and piranha marketing, inc. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. Sally leads you on a riveting journey through the decisionmaking process, drawing upon her groundbreaking research, including an indepth study of 1,000 consumers, and 75,000 participants in her f score. How to fascinate with sally hogshead about facebook. Sally hogshead difference between fascinate and revised. Sally hopes that one day, youll be able to meet and talk about your answers in person. Apr 25, 2016 the revised and updated fascinate by sally hogshead is a mustread marketing book for 2016.
When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. In how the world sees you, author and personal branding expert sally hogshead applies the principles of fascination triggers to understanding personality brands how individuals use different triggers to influence, persuade, and captivate others. How to make your brand impossible to resist revised and updated by sally hogshead isbn. Your 7 triggers to persuasion and captivation, fascination starts with seven universal triggerslust, mystique, alarm, prestige, power, vice, and trust. Fascinate, revised and updated free summary by sally hogshead. Make no mistake, sally hogshead s fascinate puts all other marketing literature to shame. Sally hogshead now has had 70,000 people take the test. Sometimes the idea of fascination is a bit too broad, but i really did enjoy taking the fscore. This book includes a private code to unlock one free complete profile. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Nov 03, 2010 according to sally hogshead, author of fascinate.
Sally hogshead, the 7 triggers of fascination and personal. Hogshead outlines 49 different archetypes, each of which has a special skill set that can be used in the business world. Fascination is the most powerful force of attraction, drawing customers into a state of. Connect deeper and more easily to colleagues, friends and family. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Think and grow rich by napoleon hill how to fascinate by sally hogshead facebook twitter. Sally hogshead is a new york times bestselling author, national speakers association hall of fame speaker, chief executive officer of how to fascinate fascinate, inc and a former advertising executive. The assessment was retitled the fascination advantage.
Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Straw poll the place to create instant, realtime polls for free. How to make your brand impossible to resist by sally. Master marketer sally hogshead reveals the surprising answers, providing readers with a.
Sally says whether you realize it, youre already using them. Download it once and read it on your kindle device, pc, phones. What triggers fascination, and how do companies, people, and ideas put t. Branding expert sally hogshead shows you how to learn who you are and how the world sees you. Read unlimited books and audiobooks on the web, ipad, iphone and. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. And if you want to take the test as well, go take the f score test. I was a fan of that book, and was one of the first to recommend it. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business.
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